Our name

la neta

/ la ˈne-tə / · noun · Mexican slang

The real thing, the honest truth. That’s exactly what we deliver: accurate, backed by data, fully transparent, and traceable.

Mission

Neta AI connects product specs, costs, and regulatory obligations that define product packaging into a single, trustworthy system, giving cross functional teams the verified intelligence they need to make faster, better decisions.

Vision

To be the intelligence layer for the global packaging economy, the trusted source companies turn to for every packaging decision.

Our name

la neta

/ la ˈne-tə / · noun · Mexican slang

The real thing, the honest truth. That’s exactly what we deliver: accurate, backed by data, fully transparent, and traceable.

Mission

Neta AI connects product specs, costs, and regulatory obligations that define product packaging into a single, trustworthy system, giving cross functional teams the verified intelligence they need to make faster, better decisions.

Vision

To be the intelligence layer for the global packaging economy, the trusted source companies turn to for every packaging decision.

Our name

la neta

/ la ˈne-tə / · noun · Mexican slang

The real thing, the honest truth. That’s exactly what we deliver: accurate, backed by data, fully transparent, and traceable.

Mission

Neta AI connects product specs, costs, and regulatory obligations that define product packaging into a single, trustworthy system, giving cross functional teams the verified intelligence they need to make faster, better decisions.

Vision

To be the intelligence layer for the global packaging economy, the trusted source companies turn to for every packaging decision.

Our name

la neta

/ la ˈne-tə / · noun · Mexican slang

The real thing, the honest truth. That’s exactly what we deliver: accurate, backed by data, fully transparent, and traceable.

Mission

Neta AI connects product specs, costs, and regulatory obligations that define product packaging into a single, trustworthy system, giving cross functional teams the verified intelligence they need to make faster, better decisions.

Vision

To be the intelligence layer for the global packaging economy, the trusted source companies turn to for every packaging decision.

01

Our story

Grace and Mar were both living in Boston, studying at Harvard and MIT, but it took a trip halfway around the world for them to meet.

In the summer of 2022, they crossed paths in Nairobi, Kenya, during their summer internships. They clicked instantly and realized they wanted to build something big.

Back in Boston that fall, Neta became their after-class side hustle. They’d bike along the Charles River to work out of the Harvard Innovation Labs some days and the Martin Trust Center at MIT on others. Before long, they were winning competitions and earning recognition, and the side project became a company.

Today, Neta AI works with some of the world’s largest companies to make smarter packaging decisions, and we’re just getting started.

01

Our story

Grace and Mar were both living in Boston, studying at Harvard and MIT, but it took a trip halfway around the world for them to meet.

In the summer of 2022, they crossed paths in Nairobi, Kenya, during their summer internships. They clicked instantly and realized they wanted to build something big.

Back in Boston that fall, Neta became their after-class side hustle. They’d bike along the Charles River to work out of the Harvard Innovation Labs some days and the Martin Trust Center at MIT on others. Before long, they were winning competitions and earning recognition, and the side project became a company.

Today, Neta AI works with some of the world’s largest companies to make smarter packaging decisions, and we’re just getting started.

01

Our story

Grace and Mar were both living in Boston, studying at Harvard and MIT, but it took a trip halfway around the world for them to meet.

In the summer of 2022, they crossed paths in Nairobi, Kenya, during their summer internships. They clicked instantly and realized they wanted to build something big.

Back in Boston that fall, Neta became their after-class side hustle. They’d bike along the Charles River to work out of the Harvard Innovation Labs some days and the Martin Trust Center at MIT on others. Before long, they were winning competitions and earning recognition, and the side project became a company.

Today, Neta AI works with some of the world’s largest companies to make smarter packaging decisions, and we’re just getting started.

01

Our story

Grace and Mar were both living in Boston, studying at Harvard and MIT, but it took a trip halfway around the world for them to meet.

In the summer of 2022, they crossed paths in Nairobi, Kenya, during their summer internships. They clicked instantly and realized they wanted to build something big.

Back in Boston that fall, Neta became their after-class side hustle. They’d bike along the Charles River to work out of the Harvard Innovation Labs some days and the Martin Trust Center at MIT on others. Before long, they were winning competitions and earning recognition, and the side project became a company.

Today, Neta AI works with some of the world’s largest companies to make smarter packaging decisions, and we’re just getting started.

02

Leadership

02

Leadership

Mar Velasco

Co-founder & CEO

Mar Velasco is Co-Founder and CEO of Neta AI. Before Neta, Mar worked directly with the Global CFO of Grupo Bimbo on finance and strategy. She holds…

Read More

Mar Velasco

Co-founder & CEO

Mar Velasco is Co-Founder and CEO of Neta AI. Before Neta, Mar worked directly with the Global CFO of Grupo Bimbo on finance and strategy. She holds…

Read More

Read More

Grace Lam

Co-founder & COO

Grace Lam is the co-founder of Neta AI, an AI-powered product packaging intelligence platform. Named a Forbes 30U30 entrepreneur, Grace started her…

Read More

Grace Lam

Co-founder & COO

Grace Lam is the co-founder of Neta AI, an AI-powered product packaging intelligence platform. Named a Forbes 30U30 entrepreneur, Grace started her…

Read More

Read More

Eric Wong

Founding Engineer

Eric is the founding engineer at Neta AI. He brings over a decade of experience building and scaling startups. Prior to joining Neta as the founding…

Read More

Eric Wong

Founding Engineer

Eric is the founding engineer at Neta AI. He brings over a decade of experience building and scaling startups. Prior to joining Neta as the founding…

Read More

Read More

03

Our edge

Built on the newest technology, not legacy systems. We’re a young company, and that’s the point.

Latest AI, from day one

Current-generation models and infrastructure, not bolt-ons to old software.

No legacy baggage

When better technology exists, we adopt it. Our customers feel it.

Fast to improve

A small, senior team ships improvements in days.

03

Our edge

Built on the newest technology, not legacy systems. We’re a young company, and that’s the point.

Latest AI, from day one

Current-generation models and infrastructure, not bolt-ons to old software.

No legacy baggage

When better technology exists, we adopt it. Our customers feel it.

Fast to improve

A small, senior team ships improvements in days.

03

Our edge

Built on the newest technology, not legacy systems. We’re a young company, and that’s the point.

Latest AI, from day one

Current-generation models and infrastructure, not bolt-ons to old software.

No legacy baggage

When better technology exists, we adopt it. Our customers feel it.

Fast to improve

A small, senior team ships improvements in days.

03

Our edge

Built on the newest technology, not legacy systems. We’re a young company, and that’s the point.

Latest AI, from day one

Current-generation models and infrastructure, not bolt-ons to old software.

No legacy baggage

When better technology exists, we adopt it. Our customers feel it.

Fast to improve

A small, senior team ships improvements in days.

04

Values

The way we think, build, and show up for our customers.

Keep it Neta

The real number, every time. Accurate, data-backed, and fully traceable, because that’s what our clients deserve.

Precision over polish

A number we can defend beats a number that just looks good. We show the gaps before the answers.

Their win is our win

We measure success by the savings, risks avoided, and decisions our customers make with confidence.

Close to the customer

We listen to our customers, stay open to their feedback, and iterate fast when something needs to change. Always striving for better quality and a better experience.

Leave it better

Smarter packaging means less waste and lower costs. Every decision we power moves the industry closer to circularity.

Say the hard thing early

Direct, low-ego feedback. Disagreement is cheap now and expensive after the invoice.

04

Values

The way we think, build, and show up for our customers.

Keep it Neta

The real number, every time. Accurate, data-backed, and fully traceable, because that’s what our clients deserve.

Precision over polish

A number we can defend beats a number that just looks good. We show the gaps before the answers.

Their win is our win

We measure success by the savings, risks avoided, and decisions our customers make with confidence.

Close to the customer

We listen to our customers, stay open to their feedback, and iterate fast when something needs to change. Always striving for better quality and a better experience.

Leave it better

Smarter packaging means less waste and lower costs. Every decision we power moves the industry closer to circularity.

Say the hard thing early

Direct, low-ego feedback. Disagreement is cheap now and expensive after the invoice.

04

Values

The way we think, build, and show up for our customers.

Keep it Neta

The real number, every time. Accurate, data-backed, and fully traceable, because that’s what our clients deserve.

Precision over polish

A number we can defend beats a number that just looks good. We show the gaps before the answers.

Their win is our win

We measure success by the savings, risks avoided, and decisions our customers make with confidence.

Close to the customer

We listen to our customers, stay open to their feedback, and iterate fast when something needs to change. Always striving for better quality and a better experience.

Leave it better

Smarter packaging means less waste and lower costs. Every decision we power moves the industry closer to circularity.

Say the hard thing early

Direct, low-ego feedback. Disagreement is cheap now and expensive after the invoice.

04

Values

The way we think, build, and show up for our customers.

Keep it Neta

The real number, every time. Accurate, data-backed, and fully traceable, because that’s what our clients deserve.

Precision over polish

A number we can defend beats a number that just looks good. We show the gaps before the answers.

Their win is our win

We measure success by the savings, risks avoided, and decisions our customers make with confidence.

Close to the customer

We listen to our customers, stay open to their feedback, and iterate fast when something needs to change. Always striving for better quality and a better experience.

Leave it better

Smarter packaging means less waste and lower costs. Every decision we power moves the industry closer to circularity.

Say the hard thing early

Direct, low-ego feedback. Disagreement is cheap now and expensive after the invoice.

05

Careers

We’re looking for exceptionally smart, proactive people who move fast, take ownership, and get energized by hard problems. If you want to help the world’s biggest brands make smarter packaging decisions, you’ll fit right in.

Real ownership

Fortune 500 clients

Build from day one

From our interns

Working with Grace and Mar in the early stages of Neta was one of the most rewarding internship experiences that I had. They gave me the opportunity to build Neta’s platform prototype and were always willing to chat and answer questions which helped me grow more quickly in one short summer. I’m incredibly grateful that I was mentored by these two intelligent women, who showed me what it looks like to build something from the ground up.
Charlotte LeeBrown CS ’24

OPEN APPLICATION

Don’t see the perfect role?

Tell us how you’d add value to the team. We’d love to hear from you.

05

Careers

We’re looking for exceptionally smart, proactive people who move fast, take ownership, and get energized by hard problems. If you want to help the world’s biggest brands make smarter packaging decisions, you’ll fit right in.

Real ownership

Fortune 500 clients

Build from day one

From our interns

Working with Grace and Mar in the early stages of Neta was one of the most rewarding internship experiences that I had. They gave me the opportunity to build Neta’s platform prototype and were always willing to chat and answer questions which helped me grow more quickly in one short summer. I’m incredibly grateful that I was mentored by these two intelligent women, who showed me what it looks like to build something from the ground up.
Charlotte LeeBrown CS ’24

OPEN APPLICATION

Don’t see the perfect role?

Tell us how you’d add value to the team. We’d love to hear from you.

05

Careers

We’re looking for exceptionally smart, proactive people who move fast, take ownership, and get energized by hard problems. If you want to help the world’s biggest brands make smarter packaging decisions, you’ll fit right in.

Real ownership

Fortune 500 clients

Build from day one

From our interns

Working with Grace and Mar in the early stages of Neta was one of the most rewarding internship experiences that I had. They gave me the opportunity to build Neta’s platform prototype and were always willing to chat and answer questions which helped me grow more quickly in one short summer. I’m incredibly grateful that I was mentored by these two intelligent women, who showed me what it looks like to build something from the ground up.
Charlotte LeeBrown CS ’24

OPEN APPLICATION

Don’t see the perfect role?

Tell us how you’d add value to the team. We’d love to hear from you.

05

Careers

We’re looking for exceptionally smart, proactive people who move fast, take ownership, and get energized by hard problems. If you want to help the world’s biggest brands make smarter packaging decisions, you’ll fit right in.

Real ownership

Fortune 500 clients

Build from day one

From our interns

Working with Grace and Mar in the early stages of Neta was one of the most rewarding internship experiences that I had. They gave me the opportunity to build Neta’s platform prototype and were always willing to chat and answer questions which helped me grow more quickly in one short summer. I’m incredibly grateful that I was mentored by these two intelligent women, who showed me what it looks like to build something from the ground up.
Charlotte LeeBrown CS ’24

OPEN APPLICATION

Don’t see the perfect role?

Tell us how you’d add value to the team. We’d love to hear from you.

BOOK A DEMO

See Neta AI run on your packaging

We’ll walk you through the platform end to end, how compliance is resolved, how fees are forecast, and where the cost-saving opportunities show up.

• A guided walkthrough of all three modules • How exposure, fees and savings are calculated • Answers on rollout, data handling and integrations

Schedule demo

BOOK A DEMO

See Neta AI run on your packaging

We’ll walk you through the platform end to end, how compliance is resolved, how fees are forecast, and where the cost-saving opportunities show up.

• A guided walkthrough of all three modules • How exposure, fees and savings are calculated • Answers on rollout, data handling and integrations

Schedule demo

BOOK A DEMO

See Neta AI run on your packaging

We’ll walk you through the platform end to end, how compliance is resolved, how fees are forecast, and where the cost-saving opportunities show up.

• A guided walkthrough of all three modules • How exposure, fees and savings are calculated • Answers on rollout, data handling and integrations

Schedule demo

BOOK A DEMO

See Neta AI run on your packaging

We’ll walk you through the platform end to end, how compliance is resolved, how fees are forecast, and where the cost-saving opportunities show up.

• A guided walkthrough of all three modules • How exposure, fees and savings are calculated • Answers on rollout, data handling and integrations

Schedule demo